Helping Associations, Clubs, & Schools Create A Better Youth Sports Experience For Kids

We provide organizations with short online courses to educate parents & coaches so kids play year after year and associations have fewer complaints

The Youth Sports Problem

50% Of Kids Today Quit Sports By Age 11

The #1 reason why kids quit is because they’re not having fun


It’s NOT just the win-at-all-cost coaches & parents with unrealistic expectations causing kids to quit.  Well-meaning, level-headed parents & coaches are accidentally sucking the fun out of youth sports too.

If you’re a parent, do you…

Coach your child on the car ride home even though your athlete is exhausted and not in the mood to listen?

Constantly talk about your child's sports at the dinner table?

Encourage your athlete to focus on their goals such as scoring 10 points a game, hitting .300, or winning a championship?

If you’re a coach, do you…

Regularly shout out instructions to your players during the game?

Give your athletes feedback by telling them what not to do? ie. Don't dribble through the trap. Don't swing at the high pitch.

Primarily use drills to work on your players' skill development at practice?

If you said, “yes” to any of the above questions, it’s NOT what experts recommend

The Youth Sports Solution

The Iceberg System Stops Parents & Coaches From Accidentally Sucking The Fun Out Of Youth Sports


Imagine what it could be like in your organization…

Kids have a blast and beg to play in your association, club, or school year after year.

Parents understand what things hurt their child’s youth sports experience and what things often strain parent-athlete relationships.

Coaches recognize the actions that accidentally crush an athlete’s confidence or steal their love for the game.

You have fewer conflicts and complaints because hot button issues like playing time, team selection, and player development are addressed.

Positive sideline behavior develops without you enforcing any new rules.

Curriculum of short online courses

What Makes The Iceberg system Different?


Parent & Coach Education Is Combined

Parents & coaches take the same courses, so they get on the same page about what it takes to create an amazing youth sports experience for kids. When parents & coaches work as a team, rather than against each other, associations have fewer conflicts & complaints.

Communication Is Improved

Each course in The Iceberg System has specific tools to improve the communication between athletes, parents, & coaches.  When individuals are on the same page and communicating well, problems are significantly reduced in both youth sports associations and within the family.

The Program Is Easy For Everyone

The Iceberg System is a curriculum of short online courses made for busy people. Parents & coaches of 3rd-8th grade athletes take one 30-minute course per year. It’s also simple for organizations to implement and track parent & coach participation.

Let’s Keep Youth Sports Fun

Three simple steps

How The Process Works



Book A Chat

Upon scheduling, get FREE access to course 1. I’ll answer any questions & you’ll determine if we go to step 2.


Schedule A Group Talk

Book a 10-minute Zoom or in-person meeting with your board. Determine if The Iceberg System is a good fit.


Watch Your Association Thrive

Enjoy fewer headaches and hassles with parents & coaches as your kids love playing year after year. 

What People Are Saying About The Iceberg System


“I thought these videos were awesome! I love how they are short and get right to the point. The parent-child relationship is spot-on! My kids watched lessons 1 & 3 and they were locked in and had very positive feedback.”

Brad Keenan

Boys Traveling Coordinator, Chaska Area Youth Basketball Association

“These videos were really awesome!  I would love for all parents, coaches and athletes to have these!!”

Rachel Falkowski

Parent of 3 youth athletes

“I thought the lessons were excellent.  The concise presentation of the information was very good.  I thought the lessons were a fantastic summary of parent issues without being too preachy.  They were a great length.  Nice work!”

Daniel Harrison

President, Cottage Grove Athletic Association

Let’s Keep Youth Sports Fun

Hi, I’m Lynnelle Sell

Founder, Iceberg Sports Education


I believe parents have the best intentions to help their kids succeed. Unfortunately, the best intentions can have unexpected and sometimes damaging consequences.  This can cause issues not only for the child, but also for coaches, officials, and youth sports organizations.

I understand the difficulty in knowing how hard to push your athlete. You want your child to develop to their fullest potential and reach their dreams, but you don’t want to hurt your relationship or push them to burnout.

I also know the gut-wrenching feeling of watching your athlete’s confidence and love for the game being crushed minute by minute as they sit on the bench or get yelled at for making a mistake.

I made mistakes as a youth sports parent, but thankfully I learned many important lessons along the way.

I developed The Iceberg System to help youth sports organizations cut the drama, conflicts, and complaints so kids love playing and keep coming back year after year. 

So, if you’re interested in The Iceberg System, please schedule a quick chat. I’ll answer any questions you may have and I’ll explain the details of the system.  I’d also like to hear about any challenges in your association and what you’re hoping to achieve through the program. 


Minneapolis, MN

Free Guide

Tired of The Drama & Complaints Once Teams Are Announced?


This simple checklist with templates will save your sanity and your time

(5-Minute Read)

Help Nervous Athletes Before Tryouts

Give parents access to materials to help their nervous athlete.

Slash Complaints After Team Selections

Fewer phone calls & emails roll in after teams are announced. 

Help Families Deal With Roster Results

Link families to helpful resources regarding team selections.